Leena Lures began more than 36 years ago with a simple idea: create high-quality fishing tackle that anglers could trust without overcomplicating things. Named after Todd Bissett's high school sweetheart and wife, Leena Lures grew from a passion project into a family business rooted in Minnesota fishing traditions.

Today, the same values remain at the center of everything we do. We handcraft our products, pay attention to the details, and build tackle we'd confidently fish ourselves. We're not trying to become the biggest company in the industry — we're focused on making great products and helping people enjoy more success on the water.