What is the Build-a-Lure Program?
Build-a-Lure is a mobile, hands-on experience where kids work alongside experienced anglers and the Leena Lures team to design and assemble their own custom spinnerbaits.
✓ How spinnerbaits are built
✓ Basic lure mechanics and components
✓ Fishing fundamentals and tackle selection
✓ Outdoor skills and confidence
✓ The fun of creating something with their own hands that they get to take home and use on the water!
Designed for youth ages 8–18, the program focuses on education, creativity, and making fishing more accessible for the next generation.
Pop-Up Experience
Where To Find Us
Build-a-Lure is a mobile pop-up experience that travels throughout Central Minnesota.
You’ll often find us at:
• Community celebrations and festivals
• Outdoor expos and sportsman shows
• Partner business open houses
• Youth fishing events
• Local community activities
Because events vary throughout the year, availability and locations change seasonally. Follow us on Facebook for updates on the latest events!
Host or Sponsor a Build-a-Lure Event
Are you a business, community organization, school, or event organizer interested in bringing Build-a-Lure to your event?
Leena Lures partners with local businesses and organizations to create affordable — and sometimes free — opportunities for youth to participate.
Contact us to learn more about hosting, sponsorship opportunities, or event availability.
